Case study highlights
Zenovo has seen a pronounced improvement in their digital presence with the it’seeze SEO manager service. Organic search visibility has soared, with a 268% increase in the number of times the website appears within Google search results (impressions) and an 83% rise in the number of clicks to the website from Google, resulting in a 37% increase in website visits year-on-year.
+83%
Increase in clicks from Google year-on-year
+268%
Increase in keyword impressions within search results
+72
Increase in local listing visibility on Google Maps
Overview
Since its website launched in June 2021, Zenovo Ltd has utilised an it’seeze Max
package. Over the next couple of years, the website remained largely unedited. However, in September 2023, we were tasked with optimising the website and developing a strategic monthly plan. This plan included on-page optimisation for all pages and the introduction of a blog to enable continued keyword and content enhancement.
Our challenge
As a leading software engineering recruitment expert based in Manchester, Zenovo needed to appear in organic and local search results
In August 2023, Zenovo’s website performed well, recording high scores in web audits and site loading speed. While it had yet to be keyword-optimised effectively, its performance was a solid foundation for future improvements.
As a leading software engineering recruitment expert based in Manchester, Zenovo needed to appear in organic and local search results. Therefore, it was especially urgent to maximise enquiries from potential candidates at both a national and regional level.
The outcome
The website’s organic search visibility has significantly increased in the
past year. Search impressions went up from 4.5K to over 16.5K, which is
a 268% increase year-on-year. Additionally, clicks to the website from
Google increased by over 83% year-on-year.
Growth in local search visibility has meant that Zenovo’s Google
business profile has seen a 72% increase in the number of times it
appears on the Google Maps results page, a 72% increase in local
search website clicks, and a 500% increase in phone calls from its
business listing.
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