5 Ways To Spring Clean Your Website
Published on 23rd March 2017
Spring has officially sprung, which means it’s time to roll up your sleeves and get to work clearing the cobwebs, polishing up the surfaces, and reorganising everything in sight.
The perfect time to get your home or workspace looking spick and span, the arrival of Spring is also a great opportunity to pay some much-needed attention to your website to ensure that it continues to perform as a powerful online marketing tool for you and your business.
If you’re ready to channel your seasonal motivation into refreshing your web presence, just follow our 5 simple steps to make spring cleaning your website a delight, not a chore!
Give your design a touch up
The world of web design and online technology changes so fast that it’s highly likely your website could do with a facelift.
Whether it’s time to update your design completely or simply freshen things up with a few tweaks, fine-tuning your website’s appearance can make all the difference.
Consider changing your typeface or updating your visual content to include up to date, professional photos or your latest videos if you’re looking for easy ways to revamp your web design.
Spruce up your content
Don’t let your website gather dust. Keeping your website content fresh is a key factor when it comes to succeeding online, as search engines will reward regularly updated websites with higher rankings than their inactive counterparts.
If you haven’t already, this is a great opportunity to start a blog – not only is Spring a time of new beginnings, but by blogging frequently you’ll be able to promote your business and engage your customers in new ways by creating unique, fresh content for your site on a regular basis.
Make sure your copy is neat and tidy
Giving your written content the once over every now and then is vital to your credibility on the web, as you may spot grammatical errors or spelling mistakes that got missed beforehand.
Use your website spring clean as a chance to check that everything reads correctly, is up to date, and still represents your business as accurately as possible.
Also take the time to optimise your copy and metadata with any new keywords in order to boost your SEO (Search Engine Optimisation) efforts.
Declutter your web pages
Out with the old, and in with the new. Get rid of any outdated content, such as past events, promotions, sales, or services you no longer offer, and make sure that any upcoming events and offers are listed on your website to show that the information is current.
Similarly, check that your team page reflects your current staff, with no former employees or incorrect contact details listed, and ensure that any details contained in your company’s ‘About Us’ page are up to date, including key statistics such as your years of trade.
Check everything is in order
Lastly, test your website, and test it again to make certain that everything is working well.
Check for broken links, make sure your contact forms still work, and test your site’s speed too to ensure that nothing is slowing it down and preventing your customers from sticking around.
Look at your website from a visitor’s point of view to see if it’s still providing a great user experience, and try it out on a range of screen sizes to make sure that it’s performing up to scratch on both mobile devices and desktops. After all, as the warmer weather approaches, your customers will be out and about browsing the web on the go, so you need to know that your website is easy to read and navigate on mobile phones!
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